Free Marketing Agency Invoice Template
Marketing invoices need to separate your fees from pass-through costs like ad spend, and to show recurring retainers next to one-off campaigns. This template gives you clear lines for each, plus discounts and tax, in a professional PDF.
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Marketing Modern
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What to include on a marketing agency invoice
Retainer or campaign name
Name the campaign or retainer package and the month it covers.
Agency fees vs ad spend
Show your fee and media or ad spend on separate lines so budgets are transparent.
Deliverables
List deliverables (reports, creatives, posts) in the line description when billing per output.
Discounts
Show multi-month or volume discounts as an explicit line or percentage.
Payment terms
State when payment is due and what happens with late payments, in line with your contract.
Tips for getting paid on time
- Invoice ad spend in advance, or clearly mark it as pass-through, to avoid carrying client costs.
- Keep the invoice month consistent with the report you send.
- Include the client's cost centre or PO if they use one.
Invoice requirements such as tax IDs, VAT or sales tax lines and numbering differ by country. Check what your local tax authority requires and include those details on your invoice.
Frequently asked questions
How do I invoice both a retainer and extra work?
Add a separate line for each. Each line has its own description, quantity and rate.
Can I use my agency's logo and colors?
You can upload your logo and choose from 33 templates and 24+ fonts to match your brand.